This is a guide book for researchers and innovators from IFIA member, Indian Innovators Association. The Author in his long association with innovators noticed that more often benefits from creative endeavor elude the researcher/ engineer. The point of vexation arises when they notice that there are no buyers for their innovation.
One remedy for this heart burning experience is to start preparation for commercialization early in the development phase with clarity on the fundamentals of relevant market. The market is different for Patent license, Technology Commercialization and Innovation. Understanding characteristics of the market you are jumping into is a pre-requisite for non-business savvy innovator. This guide book takes the reader to each of these markets giving a basic view of each market.
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